Unveiling the grandeur of the 2024 PGA Merchandise Show.
In a grand celebration of golf’s finest, the 71st PGA Show is set to host the world’s most influential brands from January 23-26, 2024, in the vibrant city of Orlando. With nearly 1,000 top brands gearing up to showcase their latest innovations in equipment, technology, fashion, accessories, training aids, and golf-related services, this event promises to surpass the success of its 2023 predecessor.
Unveiling the Show Floor Extravaganza
The show floor exhibits, already surpassing the 2023 event, will boast an impressive lineup of golf’s most iconic brands, veteran manufacturers, and emerging companies. The expansive array of exhibits will serve as a melting pot for golf enthusiasts, PGA of America Golf Professionals, and industry leaders, fostering an atmosphere of collaboration and innovation.
To keep golf enthusiasts abreast of the latest developments, the PGA Show Exhibitor Directory is regularly updated at PGAShow.com, providing a sneak peek into the participating brands and their offerings.
The Essence of PGA Show Week
As the premier global gathering for the business of golf, the PGA Show offers a unique opportunity to explore the game’s newest innovations, attend industry presentations, partake in education and career workshops, and forge connections with peers and leaders from around the world. Exclusive to golf industry professionals, the event aims to propel the growth of both the sport and the business of golf.
PGA of America President, John Lindert, emphasizes the significance of the PGA Show, stating, “The PGA Show attracts the largest annual gathering of PGA of America Golf Professionals and is the most significant business event for the global golf community each year.”
Marc Simon, Vice President of PGA Golf Exhibitions, highlights the diversity of the event, saying, “The expansive mix of market leaders, veteran manufacturers, and inventive start-ups at the annual PGA Show creates an unparalleled marketplace for thousands of golf industry professionals from around the world.”
A Glimpse into the Exhibitor Lineup
As of October 18, a diverse range of brands has confirmed their participation in the 2024 PGA Show. From iconic equipment manufacturers like Callaway Golf, Cobra Golf, and Mizuno to technology innovators such as FlightScope and Trackman, and fashion trendsetters like 7Diamonds and KJUS, the Show Floor promises an extraordinary blend of industry leaders.
The directory of exhibiting companies is a testament to the Show’s commitment to inclusivity, featuring a mix of well-established names and promising newcomers.
Diverse Show Floor Features
Beyond the exciting exhibits, the 2024 PGA Show Floor will host interactive destinations to engage attendees personally. These include the Equipment Test Center, a centralized New Product Zone, the Inventors Spotlight exhibitor pavilion, the Golf Fitness, Wellness & Instruction Pavilion, an Adaptive Golf Center, the Career Zone, a new Clubhouse Pavilion, the Live Fashion Show, and the PGA of America Hub.
A notable addition to the 2024 edition is the PGA Show Winter Jam, an after-hours concert experience in Hall E of the Orange County Convention Center on January 25. This concert, featuring a major music artist headliner, promises to add a vibrant touch to the week-long festivities.
PGA Show Week Highlights
The PGA Show Week will be a whirlwind of allied industry events, including the AGM Retail Conference (Jan. 23), the PGA Show Education Conference (Jan. 23-26), and the NGCOA’s Golf Business Conference (Jan. 22-24). The week kicks off with the PGA Show Demo Day on January 23 at the Orange County National Golf Center, allowing industry professionals to test the latest innovations and learn best practices in coaching, club fitting, and range operations.
Exclusive Industry Attendance
Restricted to PGA of America Golf Professionals and golf industry personnel, attendance guidelines are available at PGAShow.com. The registration fee for qualified golf industry professionals is waived until December 1. After this date, PGA of America, LPGA, and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through January 21, and a $199 fee at the PGA Show through January 26.
PGA Golf Exhibitions
Organized by PGA Golf Exhibitions and part of RX, the PGA Show and PGA Buying & Education Summit have evolved into the largest annual business event for the global golf industry. These events drive business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders.
RX (Reed Exhibitions) & RELX
RX, a part of RELX, focuses on building businesses for individuals, communities, and organizations. With a global presence in approximately 400 events across 22 countries and 42 industry sectors, RX combines data and digital products to facilitate market learning, product sourcing, and transactions. Committed to creating an inclusive work environment, RX is passionate about making a positive impact on society.
RELX, a global provider of information-based analytics and decision tools, serves customers in more than 180 countries. With offices in about 40 countries and over 35,000 employees, RELX is dedicated to providing professional and business customers with tools for informed decision-making.
The 2024 PGA Show is set to be a spectacular gathering, bringing together the brightest minds and the most innovative brands in the golf industry. From groundbreaking exhibits to interactive experiences, the week-long celebration promises to be a cornerstone event, shaping the future of golf. As we eagerly anticipate the unveiling of the latest innovations and the gathering of industry leaders, the 2024 PGA Show stands as a testament to the resilience and growth of the sport we all hold dear.
With more than 29,000 PGA of America Golf Professionals, the PGA of America stands as one of the world’s largest sports organizations. Committed to driving interest, participation, and inclusion in the sport, the PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors, and the Ryder Cup.
