Next level golf cars for every adventure.
Purely impressive, purely innovative, purely ICONic. Introducing another innovation from ICON’s family of brands… PURE EV. If you’re having trouble keeping up with the ever-evolving offerings within the product lineup from ICON, you are not alone. Status quo is not in the vocabulary for this team. Designed and developed with a vision to offer another upscale brand at an unbeatable price point and its own unique yet luxurious look and feel, PURE EV hits the target.
PURE EV offers incredible value including an impressive array of features, all packaged in a beautifully-executed design. Not only is the body modern and distinguished, but the included upgrades that come standard check all of the boxes for even the most discerning buyers.
You don’t need to look beyond the stunning exterior to see that PURE is in a league of its own. A tremendous amount of thought and planning went into the design, development and expert engineering of each model – down to every minute detail.
The instrument cluster is fully built-in to the carbon fiber-style dash, and includes all convenient aspects of a multimedia screen. The fully integrated digital instrument cluster includes a waterproof 10.1-inch digital display touchscreen with IP 67 rating, back-up camera, Bluetooth, phone, radio, music, video and USB playback – all relaying to the studio-quality 26″ EcoXGear soundbar.
The top of the dash is equipped with an industry leading wireless charging pad for your cell phone, which brings that convenience factor to a whole new level, along with two locking glove compartments, keyless ignition switch, dual USB and USB-C ports, multiple cup holders and even a built-in cooler/storage compartment beneath the rear seat. PURE EV is also equipped with a pre-wired 45A reducer which makes adding underglow lighting and accessories a breeze for dealers.
This is no ordinary golf car. The top-of-the line, Italian-designed, racing-inspired MOMO steering wheel provides superior grip and a racecar vibe to your everyday ride. Even the PURE logo lights up, making every entrance seem like you’re rolling up to the red carpet. PURE even comes equipped with actual car key fobs for its push-button start, flush mount seat belts and numerous upscale design features that have defined PURE EV as the paragon of golf cars to enthusiasts nationwide.
The lighting package brings safety to the forefront. The LED front combination lights include low-lights, high beams, turn signals, daytime running lights (DRLs) and charger indicator light. The dual lit side mirrors keep your surroundings in view and oncoming and passing traffic aware of your next move.
The LED rear lights include tail lights, brake lights, back-up lights and hazards. Let yourself be heard with the reverse buzzer for safely backing up, and snail horn for communicating with other drivers on the road. The exceptional 4-wheel disc braking system that consumers have come to expect of their ICONs comes standard in all PURE models as well.
While the exterior showcases six new modern colors, including opal, seaglass, black diamond, sky blue, slate and scarlet, what lies underneath the exterior is an exemplary machine that meets every high-level standard you’d expect from your ICON family of brands.
Territories are now open nationwide, but going fast. Dealers interested in carrying PURE should reach out immediately to sign up.
If you are a dealer that has been waitlisted for ICON or Epic Carts due to territory overlap, this is your opportunity to offer next-level golf cars for every adventure imaginable. PURE EV deliveries will begin in May, so there is no better time than right now to apply to become a dealer.
No matter what or who your target market might be, the ICON family of brands has a transportation solution to fit your desired customer. And no matter where you are located or where you desire to create a new dealership, there are a plethora of reasons to carry a quality offering in the ICON arsenal.
Speaking of stocking the arsenal… ICON has a new gas offering which is the only gas LSV on the market today, opening up a whole new market for dealers. Since many jobs and geographical locations require a “beast factor” that only gas power can provide, the ICON G-Series upped the gas golf car game offering premium power, torque, towing tenacity and superb reliability for every terrain.
The G-Series motor design began with a robust, proven and tried-and-true platform that has been an industry leader for many years. This offers a reliable foundation that comes with ready parts accessibility and widespread technician familiarity. Since safety is always of the utmost importance for the ICON family of brands, it was a high priority to offer the same 4-wheel disc braking system that is so highly regarded by ICON owners. So, dealers and prospective buyers looking to buy ICON gas golf cars can have peace of mind with their investment.
If you are a dealer within a sold-out ICON/Epic territory who is interested in offering PURE EV and/or ICON Gas golf cars, then you are in luck. ICON Gas and PURE EV may be offered together at approved locations. ICON Gas will also begin distribution in May, so the timing is perfect to create your niche in the market.
In fact, now is a great time to expand market share by catering to customers needing a reliable way to transport passengers, cargo and materials efficiently – and with style. ICON’s Commercial series offers a full line-up of utility vehicles for light, moderate and HEAVY DUTY jobs that guarantees exemplary performance and reliability. Help your customers get the job done right, and on time, with ICON Commercial. Reach out to your local ICON sales rep today for a top-notch way to exponentially expand your customer base.
Still think nothing compares to the “OG” ICON? ICON’s 2024 models have been reimagined and have been getting rave reviews from dealers and customers alike. With numerous upgrades that have improved both design and function, the ’24 model’s “cool factor” has heated up the market. Showcasing a beautiful new carbon fiber-style dash with 10″ digital display and multimedia screen with Bluetooth capability, as well as a 45A 12V pre-wiring built in for easy installation of new upgrades and accessories, the original ICON not only maintains its appeal but broadens horizons. Thicker, more plush seating has been added for additional comfort, and upgraded rims and tires make every adventure even more enjoyable.
Epic Carts has been a leader in luxury for a very long time and new upgrades are debuting very soon, including the introduction of Lithium, an upgraded digital display, smoother rides with more robust suspension and tires, new seat cushion variations and more.
Both ICON and Epic Carts have limited territories available, but dealers interested in carrying these superb brands should definitely reach out to get on the waiting list.
One of the most fun and adventurous aspects of the ICON brand is versatility. You don’t need to drive a golf car to drive an ICON. You can hop on an ICON E-Bike and venture around town with ease, without the hassles of traffic and parking. With the choice of single- or dual-motor E-Bikes, there is no route, trail or terrain you can’t travel.
If portability is a priority, the ICON E-Scooter is your transportation solution. Fully foldable and lightweight, yet powerful and sturdy, the scooter makes perfect sense for navigation around college campuses, neighborhoods and even maritime ports – with the ability to safely stow your ride in your dorm, your room or your boat cabin.
The visionaries behind the ICON family are proud of the brand’s evolution, and are continuously striving to grow assembly efforts within the United States. As a company that has been built on integrity, ICON embraces the idea that people are a priority, whether they are dealers, prospects, customers or employees. The only way to keep people first is by creating quality products and standing behind every item they produce.
FREE TRAVEL ALERT… ICON will cover the cost of two airline tickets and hotel accommodations for a dealer representative and their guest. There, you will be able to meet the ICON team and visit one of the production facilities for a personal tour, examine assembly processes, assess QC and discuss pricing and delivery options. To book your complimentary factory tour and getaway, simply call founder and CEO Roy Williams directly at (813) 335-0015.
