Cover Story

Up Your Gas

PHOTOGRAPHY: courtesy of ICON EV

A revolutionizing new product offering from ICON.

Have you lost sales to prospective buyers in need of a gas powered alternative? Having your finger on the pulse of consumer demand is what will set your dealership apart. While many other dealers are asleep at the wheel, this is your chance to gain market share by offering a gas solution.

Consumer requests specifically regarding gas-powered LSVs have been on the rise. More and more industries are using these vehicles to meet the demands of their respective tasks. As a result, dealers have identified a growing need for a larger variety of transportation. The team of innovators at ICON has been listening, and has responded with the best gas-run low speed vehicle design available.

PHOTOGRAPHY: courtesy of ICON EV

“There are some occasions that simply require the torque, power, and longer range that a gas-powered cart can provide,” said Sean Heatley, Chief Operating Officer (COO) at ICON. “The bottom line is that we are a transportation solutions company, and people have expressed a need for a gas-powered vehicle. When consumers ask, we listen. Our goal is to support the growing demand to help our dealers expand market share. And so here we are,” added Heatley.

ICON has created a gas-powered cart that provides the superior performance and reliability that has become the hallmark of the ICON brand.

The motor design began with a robust, proven, and tried-and-true platform that has been an industry leader for many years. This offers a reliable foundation that comes with parts accessibility and technician familiarity, which offers a lot of peace of mind for both dealers and prospective buyers.

PHOTOGRAPHY: courtesy of ICON EV

Safety is always of the utmost importance for the ICON family of brands. So it was a top priority to maintain the exceptional 4-wheel disc braking system that consumers have come to expect of their ICONs. The team couldn’t be more proud to bring the first ICON gas cart to the market that features their industry leading braking technology, along with in-demand safety features such as turn signals, horns, LED headlights, hazard lights, seatbelts, mirrors, and so much more that come standard on every ICON.

Don’t get left in the dust! Dealers interested in adding this top-of-the-line gas powered option to their product offering should reach out to ICON immediately as available territories are going fast.

ICON has been on the rise since its inception in 2017. They continue to gain traction by expanding with the exploding demand, both geographically and in increased product offerings.

PHOTOGRAPHY: courtesy of ICON EV

And their commitment clearly hasn’t gone unnoticed. Last year brought a lot of attention to the ICONIC family of brands. Golf cart enthusiasts voted ICON the Best Golf Cart Brand 2023 & Best Street Legal Brand 2023 in Golf Cart Resource’s Annual Awards.

The marine industry has embraced ICON as the #1 choice for all aspects of seafaring logistical support and transportation convenience when embarking at any destination.

The launch of their production facility in Nassau, Bahamas is just the start of the ICON ever-growing expansion. Island destinations will be even more fun with the availability of everything the ICON brand has to offer!

ICON has also quickly become a crowd favorite of country music fans worldwide. The “ICONS DRIVE ICONS- Zac Brown Band Limited Edition Golf Cart Giveaway,” which commenced at the tour’s finale this past November in Tampa, created quite the buzz in the world of country music.

PHOTOGRAPHY: courtesy of ICON EV

The popularity and “cool factor” of the ICON family of brands just keeps growing, and it’s just the beginning. Those that represent the ICON brand are going to be very excited with the 2024 marketing strategy which includes ultimate dealer engagement.

Speaking of cool factor… the new custom division of ICON is taking “unique” to the next level. While ICON has always created that wow factor with 13 vibrant color options and multiple seat configurations, the company has decided to take it up another notch. Now the most discerning buyers can custom-build their very own one-of-a-kind creations to express their individual personalities.

The expanding custom cart division of ICON debuted at the Fort Lauderdale International Boat Show to a very enthusiastic audience, and their positive response emphasized that the concept of custom design is in serious demand!

Need commercial solutions to cater to the needs of your very best clientele? ICON HD also launched last year and has proven to be the perfect Heavy Duty line of utility carts to get the job done right and ahead of schedule.

The HD line is equipped with the proprietary 70V/105Ah Eco lithium battery, LED lights, digital gauges, 12V plug, USB ports, turn signals, cup holders, seat belts, horn, fender flares, brush guard, tow hitch & impressive towing capabilities.

PHOTOGRAPHY: courtesy of ICON EV

Formerly Cruise Car, ICON has revamped this well-known commercial line to cater to multi-use solutions for the hospitality market, property management, maintenance, landscaping, municipalities, city government, and aviation endeavors.

But that’s not all. ICON ECO also launched in 2023 to offer the most affordable way to purchase a brand new golf cart with the peace of mind that comes with a manufacturer warranty.

“There is no other golf cart company out there that offers the value that our economy line offers. Dealers save time and money no longer having to deal with the headaches that come with refurbishing carts. Consumers love saving money and purchasing a new cart with manufacturer warranty,” said Heatley.

Last but not least… ICON launched their signature line of E-Bikes last year too. The consumer response has been phenomenal and has added more artillery to the dealers looking to offer another transportation solution. Customers living in an urban environment where dense traffic and sparse parking make commuting unbearable have been overjoyed by this offering.

Rev up your sales this new year with new product offerings from the ICON transportation solution family of brands. Dealers interested in offering ICON Gas should immediately contact sales@iconev.com to learn more about available territories.