Nivel announces new CEO Donnie Jouppi.
In the ever-changing landscape of today’s marketplace, where technological advancements and consumer behaviors evolve at an unprecedented pace, businesses must cultivate a culture of continuous improvement and agility to thrive. Nivel, a leading company in the industry, is embracing this dynamic environment with a significant leadership change aimed at driving growth and operational excellence.
For the past two years, Brett Hankey has served as the Chief Executive Officer of Nivel, steering the company with dedication and vision. However, an exciting opportunity outside the industry has led Brett to step down from his role. As a result, Nivel is thrilled to announce the appointment of Donnie Jouppi as the new CEO, effective immediately.
Donnie Jouppi brings a wealth of experience and a fresh perspective to the helm of Nivel. With a robust background in the industry and a history of successful management, Jouppi has been a key player in shaping Nivel’s Digital Strategy and Retail Sales. Most recently, he served as President of Nivel Specialty Vehicle business, where he demonstrated exceptional leadership and strategic vision.
“Since joining Nivel more than 3 years ago my experience not only as a golf car dealer for the 10 years prior, but my opportunity to touch nearly every aspect of the Nivel business over the past 3 years including the launch of the MadJax vehicle line and leading both our PTV and Off Road UTV division has given me a unique perspective on both the company and the needs of our dealers and customers broadly.” the new CEO says. “As CEO drawing from this experience will be instrumental in making informed decisions and driving the company forward in to the next chapter.”
Jouppi’s deep understanding of the business, coupled with his ability to drive growth and foster strong relationships, positions him as the ideal leader to guide Nivel into a new era of success and excellence. His commitment to innovation and operational excellence will be pivotal in navigating the rapidly evolving marketplace.
“I have a strong set of guiding principles around my leadership style such as accountability, courage, results, integrity, continuous improvement, innovation, and teamwork,” says Jouppi. “These are some of the principles that guide our team each and every day to be better than we were yesterday.”
Under Donnie’s leadership, Nivel is poised to strengthen its market position, expand its product offerings, and enhance brand awareness. He is dedicated to ensuring that Nivel continues to deliver unparalleled value to its dealers, providing the highest quality products and services. Donnie’s dynamic vision and proven track record will be instrumental in leading Nivel to new heights.
“Our 3 priorities are focusing on Operational Excellence, Customer Experience, and Innovation all of which are key to drive Nivel successfully into the future and foundational to delivering the results our team and our customers deserve,” explains Jouppi.
In his new leadership role, the company is more committed than ever to fostering strong relationships and delivering exceptional value. Dealers can expect Nivel to remain focused on innovation, quality, and excellence in all its endeavors.
“Ensuring we take a customer-centric approach in our decision process and leverage our incredible resources which will allow us to make a positive impact with each and every customer every single day,” he says. “Our flexibility allows us to adapt quickly and focus on the areas that matter most when our customers are counting on us.”
As Nivel embarks on this exciting new chapter, the company remains dedicated to driving growth through innovation and operational excellence.
Jouppi says, “We have many initiatives currently underway, a few is our renewed focus companywide on new products and innovation, focusing on our distribution and manufacturing, as well as recently making our Nivel Off Road brands(High Lifter, Falcon Ridge, Seizmik, EPI, and Snorkel Your ATV) more accessible to our PTV dealers on the Nivel website, there are many more in the works that we are incredibly excited about as well.”
Jonathan Frank, Vice President of Marketing for Nivel Specialty Vehicles, extends heartfelt thanks to all Nivel dealers for their unwavering support and partnership. The company looks forward to continuing this journey together, achieving new milestones and setting higher standards in the industry.
