Know that screen that talks to you at the gas station? Now it’s coming to a golf car near you.
Greg Norman, Verizon Media and Edison Interactive have teamed for a screen experience aimed at golf car drivers.
Shark Experience will, through a video screen in the golf car, allow golfers to see hole-by-hole visuals of the golf course with tips on how to play each hole. Sports, including ESPN radio, will be available, as will news or music. The screens will also work like the ones in taxis or at gas station pumps, playing occasional advertising.
Shark Experience is now available in more than 23,000 Club Car cars using Verizon’s 4G LTE network. It’s currently available at more than 250 golf courses.
“This is the first time Verizon Media advertisers have access to the unique inventory,” Iván Markman, chief business officer at Verizon Media, told Marketing Daily. “Shark Experience ran a limited test advertising campaign last year, but this integration is the first major advertising opportunity at scale. Targeting parameters include dayparting and geo-targeting, which enable advertisers to target specific times and golf courses within the radius of a store.
“This is an additive experience, providing information, entertainment and utility from brands. Campaigns could be promoting a new show, the air times of a broadcasted golf tournament, golf equipment and more…Similarly, Shark Experience offers a myriad of entertainment options such as live-streaming of golf tournaments, music via music apps and connectivity via Bluetooth to play music.”
